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PO Box 98
Lehi, UT 84043
USA

A clothing line for women who want to make a statement.

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LOVE YOURSELF FEATURE - KRYCHELE OF CARNATIONS AND LACE

Daniela Walsh


1. Tell us a little about yourself and what #loveyourself means to you.

Hello! My name is Krychele and I am a curvy fashion blogger over at @carnationsandlace. I love inspiring women of all shapes and sizes to feel confident in the clothes they wear! In my spare time I love to be outside, and spend time with my hubby and toddler. To me, loving myself means I embrace everything that I am. Inside and out! My talents and flaws make me who I am. As long as I'm striving to be my best, that's all that matters!

2. Have you ever struggled with self love? Was there a time period or a single experience that made you question your personal worth, and what did you do to overcome that? 

Absolutely. Self love was something I really struggled with up until a few years ago. I constantly compared myself to others and felt like I would never measure up to everyone around me. I finally realized that comparison would forever be the thief of my joy and started being grateful for what I had instead.

3. How has becoming a wife and mother changed the way you #loveyourself?

Being a wife and mother is my greatest blessing in life. My husband is my biggest cheerleader and having him by my side gives me confidence to chase my dreams. When I have doubts, he quickly reminds me of how capable I am and that keeps me motivated through the hard days. My sweet baby boy is also a huge part of my self love journey. After giving birth, my body changed in so many ways, and instead of seeing those changes as a negative, I chose to look at them as a positive. My body created life and I am grateful for every mark of proof on my body!

4. We all love social media! But it can be hard to not get trapped in the ‘comparison game’ while scrolling through Instagram. How do you stay away from comparison, keep it real and love your life & yourself while being part of the Instagram world?

Something I always have to keep in mind in the blogging world is that social media is everyones highlight reel. Most people only post the best moments of their lives. Remembering that EVERYONE has trials in life is the best way to stay happy on Instagram!

5. What do you do for YOU? Whether it’s a daily thing or less often, what do you do to love yourself and make yourself a priority?

Yoga is my happy place! I've noticed that the days I make time for it, I am a happier person, and being happy is the key to loving myself! I am also a better spouse and mom when I get a daily dose of me time. Sometimes its only a few minutes, but it makes a big difference in my life!

FRIDAY FUN QUESTION! What is your favorite Disney movie?

Hocus Pocus! Is it Halloween yet?!

Follow Krychele on her Blog and Instagram

LOVE YOURSELF FEATURE - TARA OF REAL TALK WITH TARA

Daniela Walsh


1. Tell us a little about yourself and what #loveyourself means to you.

Hi, I'm Miss Tara Brooke, Content creator, podcaster, stylist, wife & Momma of 2! I am a believer in being better tomorrow than you were today & strive to leave people better than when I found them! I am a strong believer in loving yourself! I think the best way to love yourself is to get to know yourself! Often times we get so caught up with wanting to find someone to love us, that we miss out on learning to love ourselves! The greatest love we can give ourselves is permission to BE our truest selves, but to be THAT self, we've gotta find that self first! 

2. Have you ever struggled with self love? Was there a time period or a single experience that made you question your personal worth, and what did you do to overcome that?

I have ABSOLUTELY struggled with loving myself. I am inherently a confident person, but I am a human, and I have insecurities. There have been times in my life where those insecurities have been magnified with my life situation & I chose to let the doubt & struggle creep in. I was a single mom for a time and it was the hardest & most growing time for me. I had a lot of self doubt, I treated my body poorly by neglecting it's needs, and felt immense pressure to be someone I didn't feel worthy of being, a mom. What got me out of my struggle was finding who I was, aside from a mom. Finding MY interests, using MY talents & helping others find theirs. By being my truest self & serving others I was able to find REAL love again! 

3. How has becoming a mom affected your self love, and how do you want your children to view themselves as they grow up?

I have been blessed with both a daughter & a son. My daughter has this pure & true confidence that she exudes in everything she does & my son, even at 3 months has a spirit about him that is so loving and kind. They are just learning who they are & they have these traits that will serve them in their lives, it helps me to look at myself & to search for those qualities I naturally possess to better my relationship with myself. I hope I can help them cultivate the goodness in them & help them build relationships with themselves to encourage them to love who they inherently are.  

4. We are big fans of Instagram, but it can be hard to not get caught up in the ‘comparison game’ and stay positive while scrolling through what seems like “Instagram perfection.” How do you love yourself, your life and stay real while being part of the Instagram world?

I like to keep it real on instagram, both through what I share on my feed & through the people I follow. If I am ever feeling a slight struggle with comparison I will give myself a social media time out. I put the phone down & enjoy MY life in MY world & it helps me realize what I have IS enough. 

5. What do you do for YOU? Whether it’s a daily thing or less often, what do you do to ‘treat yo self’?

I am a busy body & I go crazy if I don't leave the house daily! If you know me, you know I am a FAN of Sodalicious (a local soda drive thru), I treat myself to a Soda everyday. Yes, I enjoy soda, but I also enjoy a little break in my day, with or without my kids! I also enjoy a good Netflix bath. When I am feeling too much life I will lock myself in the bathroom with my laptop, prop it up on the counter & enjoy my favorite show in a nice warm bubble bath! 

FRIDAY FUN QUESTION! What is your favorite song to dance to?

Currently " No Brainer" by DJ Khalid is my JAM. Windows down, music up, the car dancing is VERY real! 

Follow Tara on her Blog, Instagram and Podcast

LOVE YOURSELF FEATURE - ALY OF BUILD YOUR BEAUTIFUL

Daniela Walsh


1. Tell us a little about yourself and what #loveyourself means to you.

Hi there, my name is Aly.  I'm 24 years old and I live in Salt Lake City, Utah.  I'm a recreational therapist, lover of chocolate, and a self-love enthusiast.  I help others build a positive self-image through wellness of the mind, body, and spirit over on my blog, Build Your Beautiful.  I've been thrilled to work with Friday Apparel because I love that this company promotes self-acceptance through fun clothing!  Loving yourself isn't optional, it's essential!

2. Have you ever struggled with self love? Was there a time period or a single experience that made you question your personal worth, and what did you do to overcome that?

I have definitely struggled with self-love in the past.  Heck, I still have my days!  During high school I honestly believed I would never be pretty enough, smart enough, or cool enough.  I believed that I had to become the "healthiest" version of myself before I could even consider loving myself.  This health obsession actually turned into an eating disorder and I struggled with it for years.  Once I recognized the issue I knew I had to make some drastic changes to my life if I wanted to turn it around.  I saw a therapist, surrounded myself with people who lift me up, and focused really hard on the habits I wanted to change.  I re-evaluated every aspect of my life to make sure each aspect fit the person I wanted to become!

3. We believe that “who you surround yourself with is who you partially become” — who do you surround yourself with that helps you love yourself more? What effect do you think the people you surround yourself with has on your ability to love yourself?

There's a saying that goes like this, "You are the average of the five people you spend the most time with."  I couldn't agree more with this saying!  I do my best to surround myself with positive influences wherever I go.  I keep my distance from "energy-suckers" and spend my time getting to know those who bring optimism, knowledge, and love to the world.  I know that when I surround myself with people who influence me to be the best version of myself I start to become that same person!

4. We all love social media! But it can be hard to not get trapped in the ‘comparison game’ while scrolling through Instagram. How do you stay away from comparison, keep it real and love your life & yourself while being part of the Instagram world?

During high school I got extremely caught up in the comparison game with media in general (social media wasn't as big as it is today).  I constantly compared myself to the women I saw in magazines, on TV, and on the internet.  I believed that some people were better than others and some bodies were better than others.  THIS IS FALSE.  I now know we are each uniquely made for a reason.  I believe that every body is a good body.  I believe that healthy looks different on every single person!  Even if we each ate the same foods and did the same exercises we would STILL look different, and that is beautiful!  I stay away from comparison by "unfollowing" and "unfriending" people who aren't making a positive difference in my life.  I pay close attention to the way I think about myself when I look at certain Instagram, Facebook, and Pinterest feeds and if it doesn't promote self-love, I get rid of it!

5. What do you do for YOU? Whether it’s a daily thing or less often, what do you do to love yourself and make yourself a priority?

Some of my favorite things to do for myself are take a long bath (especially if I have a bath bomb), exercise in ways that I actually enjoy, and eat intuitively.  Baths are my favorite way to relax, exercising is a great stress reliever and can be so fun, and eating intuitively helps me feel my best physically and mentally. 

FRIDAY FUN QUESTION! What is your favorite chick flick?

UGH!  Such a toss up.  I'm going to say it comes down to Mean Girls, She's the Man, and A Cinderella Story. 

Follow Aly at buildyourbeautiful.com and on Instagram

LOVE YOURSELF FEATURE - ELEXIS AT HASHTAG BASIC BABE

Daniela Walsh


1. Tell us a little about yourself and what #loveyourself means to you.

My name is Elexis and I am from a very small town in Northern Minnesota. I am a wife and mother to 3 children. At the moment I do not work, but one day I hope to do something in the clothing industry. Clothing was always an escape for me. I got to express myself however I wanted. I’ve always struggled with self esteem issues. From before I can remember it was a struggle. I didn’t love my hair or my skin, basically just picked myself apart constantly and found the smallest things to obsess over. As i got older, it became more obsessive. I tried to have the perfect hair, skin, nails, everything, just to impress people. It wasn’t until I became a mother that I really stepped back and realized how destructive I was to myself. I counted my worth on what others thought of me and all I needed was my own approval. It has taken years but i’ve finally learned to #lovemyself. It is not just liking the way you look but loving you, as a whole. The inside and the outside. Realizing that not everything is always going to be perfect but that it is okay and you can still be happy.

2. How has becoming a wife and mother changed the way you #loveyourself?

So I kind of answered that above but even becoming a wife didn’t really change the way I loved myself. I was in a lot of destructive relationships before I met my husband and at first I always thought “there is always someone better so I have to be the best”. It wasn’t until our first child and getting through those first years that I realized just how much he truly loved me for me and not just my looks. He didn’t care if my hair was perfect or if I ever wear makeup again. Then as we had more children I never wanted them to feel like they weren’t worthy of love or respect from anyone including themselves. When we had our daughter it really hit me that what I saw in myself and didn’t love, I saw in her as perfect. I want them to grow with the confidence to know their self worth, to know that being imperfect is okay, and to never weigh their happiness on the opinions of others.

3. What is your favorite quote about self love?

My favorite quote about self love is: You carry so much love in your heart. Give some to yourself.

4. We all love social media! But it can be hard to not get trapped in the ‘comparison game’ while scrolling through Instagram. How do you stay away from comparison, keep it real and love your life & yourself while being part of the Instagram world?

Social media is a tough crowd to follow. There is so much good that can come from it but the ‘comparison game’ is a VERY real thing. I did it. I saw all these beautiful homes, fancy clothes, vacations, the works, and thought that I needed to somehow keep up with that. Let be honest here, those tiny squares can be deceiving little suckers. No one is perfect. Yes we all strive to have nice, neat pages, with perfectly curated photos, but there is a lot of stuff stuffed in the corner to get it out of frame. Have we all bribed our kids with a toy or candy to get them to take a photo, uh yeah of course. Our houses get dirty and its not always what it seems. When i remember that its easy not to get sucked in to thinking that others have a better life than I do, because I don’t know what out of frame from their photo or how that person truly lives. I just see what they decide to post. Let me tell you a picture of my kid having a meltdown in my dirty kitchen is not something you want to see lol.

5. What do you do for YOU? Whether it’s a daily thing or less often, what do you do to love yourself and make yourself a priority?

I am actually really bad about making myself a priority and doing things for me. I occasionally make my husband stay home with the kids and go to the grocery store by myself, go through the drive through and get a mountain dew and some hot tamales, and park while i blast music and just have a moment to myself. I literally feels like I’m in Hawaii but I’m in my mini van haha. It just time for me to not think about anything but listening to my music and drinking my pop. This is one area I need to do better in. It is always a work in progress, but even doing the littlest things and taking the time to just sit are fricken amazing. 

FRIDAY FUN QUESTION! What is your favorite movie?

My FAVORITE movie ever is Cry Baby!!

Follow Elexis at Hashtag Basic Babe and on Instagram


LOVE YOURSELF FEATURE - KORTNI OF KORTNI JEANE

Daniela Walsh


1. Tell us a little about yourself and what #loveyourself means to you.

Believer of unicorns, lover of chocolate chip cookie dough and creator of swimmers, I am Kortni Niccoli and I am the founder and creator of Kortni Jeane! We were all made differently. We come in different shapes, sizes, colors, hair-do's and that's part of why the world is such a beautiful place. Learning to embrace that and make it work for you is loving yourself.  If we all looked, dressed, talked, acted a certain way boy would life be boring. Our differences are what make us who we are and only you can be you so why try to be anything else?? We are each unique and that's pretty darn cool.

2. How did you learning to #loveyourself play a part in you starting your own line of swimsuits, and how do you promote that with your brand now?

Growing up my mom NEVER once saw her mom wear a swimsuit. They would frequent the beach and her mom sat back in her t-shirt and pants to watch. Made my mom swore she would never let a swimsuit hold her back and she stuck to that as she always rocked her swimsuit no matter if we went to a public swimming pool or to the beach. I have seen so many women sit on the sidelines when wearing a swimsuit is required because they just couldn't get themselves to put it on. I hated that this was the one and only reason for women not to join friends, their kids, family etc. in on the fun! Kortni Jeane was started with a purpose more than just designing and selling swimwear. From the beginning I knew the world of swimsuits for women is one of the toughest if not the very so. I wanted it to become a place of fun, comfort, and ENJOYABLE instead of dreaded. Nothing makes me happier than seeing women feel beautiful and confident in a swimsuit. When you allow yourself to be comfortable in your own skin, it shows on the outside and that my friends is true beauty.

I always say-

The Kortni Jeane girl is comfortable and confident in her own skin. She doesn't compare or judge but rather embraces her body and makes it work! To every Kortni Jeane girl out there, You Are Enough. Embrace it. Love it.

3. We believe that “who you surround yourself with is who you partially become” — who do you surround yourself with that helps you love yourself more? What effect do you think the people you surround yourself with has on your ability to love yourself?

I love nothing more than being surrounded by strong, independent creatives who feel the freedom to let their differences be seen, heard and watched. I am honestly so inspired by people, I am one of those creeps who could sit at an airport all day just watching others' behaviors, style, mannerisms, etc. Because we all have different ways of thinking, we are able to open each others eyes to things that we may not otherwise. I often get stuck in my ways, but when I allow my mind to be opened, I often find myself in personal growth and learning, which in return helps me be more efficient, effective and creative! When we surround ourselves with those that strengthen us, encourage us and push us, we feel more confident and thus start to embrace that skin we've been given and learn to love it. Sometimes we need tough love and sometimes we just need to be embraced, either way choose those who can help you be your best version of yourself and not want to change that.

4. We all love social media! But it can be hard to not get trapped in the ‘comparison game’ while scrolling through Instagram. How do you stay away from comparison, keep it real and love your life & yourself while being part of the Instagram world?

Social media gives me all the feels, but it is what you make it and honestly you DO have that control. I think if we embrace and encourage each other it makes us feel better about ourselves as well. So when you are scrolling through your feed next and find yourself judging or comparing try leaving a nice comment on that post and say something positive. And if an account continues to make you feel discouraged there is nothing wrong with unfollowing them, even if it is your BFF because maybe you just love them TOO much and need a little break. Follow accounts that empower you, look to those that inspire you, find people that look like you and do things you are interested in. Instead of scrolling through your feed feeling down fill it with things that leave you feeling uplifted and empowered to get out and do some good. We don't need to change who we are but rather realize it's ok to have differences. So yeah that girl rocks at playing the piano but you can crochet unlike any other! And that's pretty cool.

5. What do you do for YOU? Whether it’s a daily thing or less often, what do you do to love yourself and make yourself a priority?

I think it is important to do things for yourself every single day, even just the small things. It may seem silly, but I take a shower every single morning. My husband makes fun of how much I love a semi-long warm shower and how ridiculous it is that I steam up the entire room. But I honestly love the few short minutes it gives me to think about what is to come or reflect on the previous and mentally prepare myself for the remainder of the day. It wakes up my skin, body and mind leaving me feeling refreshed and ready for the day. Every day may not be great but I am one of those annoying people who 99% of the time wakes up happy and chooses to make every day good. So whether thats making time to hop in the shower in the morning or taking yourself to your favorite restaurant, it is so important to make time for yourself and thank your body for all it does for you. This will be different for everyone so try things to find what makes you mentally and physically good!

FRIDAY FUN QUESTION! What is your favorite Disneyland ride?

You think this would be the easiest question but it's debatable! I would have to say Indiana Jones takes #1 but honestly the Haunted Mansion slides in as a close second. I am a sucker for all the little details put into everything Disney creates, that's why its so magical! Now I want to book a Disney trip...

Follow Kortni at kortnijeane.com and on Instagram


Love Yourself Feature - Sarah at Sassy Red Lipstick

Daniela Walsh


1. Tell us a little about yourself and what #loveyourself means to you.

Hi! My name is Sarah Tripp and I am a body positive fashion and lifestyle blogger over at Sassy Red Lipstick. My platform is all about helping women learn to love their bodies and feel confident no matter their shape or size. As a curvy size 12 myself, I want to help girls and women feel their best by being fashionable and celebrating their body through their personal style.
#LoveYourself means celebrating your body! We as woman get so concerned with trying to change our bodies to fit a very narrow description of what society says is "sexy." But we're all unique and beautiful in our own way so we should accept our body rather than battling with it. Stop worrying about hiding your body and celebrate it instead! Life is too short not to love the skin you're in.

2. Have you ever struggled with self love? Was there a time period or a single experience that made you question your personal worth, and what did you do to overcome that?

Even as a confident body positivity advocate, I still have my down days! I think that's just part of being human. There are days where I really have to remind myself to practice what I preach and not let an ill-fitting pair of jeans or unflattering photo ruin my day. I always say that self-love is a long winding journey. Confidence doesn't come overnight, it's the result of a consistent effort to look in the mirror and only think positive thoughts. We tend to be our own harshest critic and we need to stop that habit of critiquing ourselves. Make a promise to only think and say kind words to yourself and over time that will snowball into more self-love.

3. We believe that “who you surround yourself with is who you partially become” — who do you surround yourself with that helps you love yourself more? What effect do you think the people you surround yourself with has on your ability to love yourself?

My husband Robbie has given me so much confidence from the day we first met. In college I was always the curvy girl who didn't get asked out on as many dates as all my thin friends. I had convinced myself that guys only wanted a size 2 and that I wasn't as desirable because of my body type. Robbie came into my life and instantly reminded me that I was attractive, sexy, and beautiful, not despite my curves but because of my curves. To this day he can't get enough of my thick thighs and soft tummy and big booty. He's constantly saying things to me like "Your body is perfect" and kissing my stretch marks. Having a man beside me who has loved and celebrated every inch of me since day one has pushed me so far in my self-love journey.
I always say that genuine self-love has to come from within, but it's also just as necessary to have a cheerleader in your life. It doesn't have to be a romantic partner, it can be a friend or family member. Surround yourself with people who build you up and make you feel confident in yourself. Don't waste time or energy around people who are negative and like to tear down others or make you feel small. Find your tribe with positive vibes and pull each other up!

4. We all love social media! But it can be hard to not get trapped in the ‘comparison game’ while scrolling through Instagram. How do you stay away from comparison, keep it real and love your life & yourself while being part of the Instagram world?

It can definitely be hard when we're seeing everyone's highlight reels and many people feel like their's doesn't compare to others. My advice is to refocus on your goals and dreams. It's hard to be worried about what others are doing when you're focused on living your best life. I once attended a beauty event with Gwyneth Paltrow and she gave some great advice to the intimate group of bloggers that had been invited. She said: "Don't look sideways, look forward. Don't worry about what the people next to you are doing, focus on what you're doing." It was such great advice from an incredibly powerful and successful woman, and I always try to remember that when I find myself getting caught up in that negative thinking.

5. What do you do for YOU? Whether it’s a daily thing or less often, what do you do to love yourself and make yourself a priority?

My favorite self-care practice is to take a long bath! Sometimes I'll set up my bath caddy and get emails done or reply to my DMs on Instagram, sometimes I'll read a book, and other times I'll just sit there and be. As life has gotten busier for me, I've realized how important it is to take time for you and not feel obligated to give too much of yourself to everything else. At the end of the day, your mental health is top priority and you can't do anyone any good if you're frazzled or burned out. Always make time to decompress each day so you can be your best self.

FRIDAY FUN QUESTION! What is your favorite candy?

Hi-Chew Sours! I love sour candy and the tropical flavors in this bag are incredible. Hi-Chews are actually a Japanese candy so sometimes they're hard to find but I know my stores and it's my go-to treat for sure!

Follow Sarah at sassyredlipstick.com and on Instagram