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PO Box 98
Lehi, UT 84043

A clothing line for women who want to make a statement.



Daniela Walsh

1. Tell us a little about yourself and what #loveyourself means to you.

Hi there, my name is Aly. I'm 24 years old and I live in Salt Lake City, Utah. I'm a recreational therapist, lover of chocolate, and a self-love enthusiast. I help others build a positive self-image through wellness of the mind, body, and spirit over on my blog, Build Your Beautiful. I've been thrilled to work with Friday Apparel because I love that this company promotes self-acceptance through fun clothing! Loving yourself isn't optional, it's essential!

2. Have you ever struggled with self love? Was there a time period or a single experience that made you question your personal worth, and what did you do to overcome that?

I have definitely struggled with self-love in the past. Heck, I still have my days! During high school I honestly believed I would never be pretty enough, smart enough, or cool enough. I believed that I had to become the "healthiest" version of myself before I could even consider loving myself. This health obsession actually turned into an eating disorder and I struggled with it for years. Once I recognized the issue I knew I had to make some drastic changes to my life if I wanted to turn it around. I saw a therapist, surrounded myself with people who lift me up, and focused really hard on the habits I wanted to change. I re-evaluated every aspect of my life to make sure each aspect fit the person I wanted to become!

3. We believe that “who you surround yourself with is who you partially become” — who do you surround yourself with that helps you love yourself more? What effect do you think the people you surround yourself with has on your ability to love yourself?

There's a saying that goes like this, "You are the average of the five people you spend the most time with." I couldn't agree more with this saying! I do my best to surround myself with positive influences wherever I go. I keep my distance from "energy-suckers" and spend my time getting to know those who bring optimism, knowledge, and love to the world. I know that when I surround myself with people who influence me to be the best version of myself I start to become that same person!

4. We all love social media! But it can be hard to not get trapped in the ‘comparison game’ while scrolling through Instagram. How do you stay away from comparison, keep it real and love your life & yourself while being part of the Instagram world?

During high school I got extremely caught up in the comparison game with media in general (social media wasn't as big as it is today). I constantly compared myself to the women I saw in magazines, on TV, and on the internet. I believed that some people were better than others and some bodies were better than others. THIS IS FALSE. I now know we are each uniquely made for a reason. I believe that every body is a good body. I believe that healthy looks different on every single person! Even if we each ate the same foods and did the same exercises we would STILL look different, and that is beautiful! I stay away from comparison by "unfollowing" and "unfriending" people who aren't making a positive difference in my life. I pay close attention to the way I think about myself when I look at certain Instagram, Facebook, and Pinterest feeds and if it doesn't promote self-love, I get rid of it!

5. What do you do for YOU? Whether it’s a daily thing or less often, what do you do to love yourself and make yourself a priority?

Some of my favorite things to do for myself are take a long bath (especially if I have a bath bomb), exercise in ways that I actually enjoy, and eat intuitively. Baths are my favorite way to relax, exercising is a great stress reliever and can be so fun, and eating intuitively helps me feel my best physically and mentally.

FRIDAY FUN QUESTION! What is your favorite chick flick?

UGH! Such a toss up. I'm going to say it comes down to Mean Girls, She's the Man, and A Cinderella Story.

Follow Aly at and on Instagram